|
About Us
BEREK Legend
Jack Zyman started BEREK over 25 years ago.
His inspiration for “art you can wear” sweaters originated during a
trip to remote South American villages where he spotted colorful
hand knit sweaters. This quickly became identified as the BEREK
signature product: “statement” sweaters that enable the wearer to
identify herself with a particular theme. At this point Jack had no
way of knowing that his vision would acquire a lasting reputation as
the originator of the hand knit novelty sweater. BEREK sweaters
were introduced in 1977 and immediately generated a “ revolution in
the fashion world.” After all of these years, the name BEREK
continues to be held in the highest esteem among those who know and
collect “art you can wear” sweaters.
BEREK produces sweater knits, jackets, dresses,
handbags, pajamas, t-shirts, shoe bags, spa wraps, velour suits,
home furnishing accessories, and more… An outstanding team of
specialty designers, headed by Jill Rogers, designs the products.
The design team travels to Europe and other parts of the world for
new ideas. They combine various yarns, 3D embellishments, hand
embroidery, and labor-intensive beadwork to keep BEREK at the
forefront of the industry. The designs tell stories through the
themes they explore. Each artistic motif is expressed through the
prism of an individual designer’s life experience incorporating
popular trends.
BEREK has developed a strong following selling
to many specialty stores across the country and high-end chain
stores including Neiman Marcus, Nordstrom, and Saks. The company has
been experiencing double digit growth with the expansion of it’s
product line. The key to BEREK’s success has been the development
of products that our customers love because they make them feel
“happy” and “special.”
|